Digital Media & Live Commerce
Master livestream selling, short-form video production, and on-camera presence — the skills behind the region's creator economy boom.
- Duration
- 32 hours6 weeks · ~5 hrs/week
- Modules
- 6 unitsCapstone included
- Delivery
- VR + OnlineCohort-paced
- Credential
- CertificateIndustry-aligned
Built for real workplaces, not a generic syllabus
Built for the new generation of digital sellers, content creators, and brand operators across Southeast Asia. Learners step into a fully-equipped virtual studio to practice on-camera delivery, multi-camera direction, real-time audience engagement, and conversion-driven selling techniques. The programme covers the full content pipeline — from concept, scripting, and shot planning, through livestream operation on TikTok Shop, Shopee Live, and Lazada Live, to post-stream analytics and retention strategy. Multilingual delivery support (English / Bahasa / 中文) reflects the realities of selling across the region.
- 01On-camera presence: voice, eye-line, energy management
- 02Studio setup: lighting, audio, camera angles, virtual sets
- 03Livestream operation: TikTok Shop / Shopee / Lazada playbooks
- 04Real-time engagement: comment handling, urgency, social proof
- 05Short-form video production: hook, payoff, watch-time science
- 06Conversion & analytics: GMV, CTR, retention dashboards
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